As a marketer, you probably have interacted with both clients and/or employers who tend to view both branding and marketing the same. See the key below that help clear out any misconceptions about possible twinning.
Branding is about making people feel something.
Marketing is about making people do something.
Branding is the activation of the brand strategy. We craft stories that connect to people’s hearts. We design experiences that turn customers into fans.
Marketing is to make sure the right people know about the brand and what we offer.
Marketing speaks to the mind. Branding speaks to the heart.